Wednesday, January 8, 2020

Swot Analysis Amazon And Salesforce Essay - 1279 Words

1.Google, Amazon and salesforce are definitely three data-oriented giants that utilizing data for their own strength. With the difference for their big data journey, I compare these three company in terms of the big data experience, big data Technology and business value. Big Data Experience: Google have developed big data ecosystem with many open source application and technology. It applies Big Data to understand what the researcher want and guide them through the different websites. This infographic, developed by Vertical Measures, dives deep into the complex process behind that search query. Amazon is the dominating the e-commerce by leveraging the customer personal data and shopping behavior. It analyzes the customer’s purchase pattern and use those data to predict the future customer’s behavior and to make shopping recommendations. Salesforce is leading the CRM, B2B by gradually acquitting data company such as Rdian 6, Buddy Media, Exacttarget to take more control over data, and to build the intergrated marketing platform around data. As far as maturity level, google has reached data Metamorphosis, and Amazon and Salesforce is heading towards Metamorphosis level from the data monetization level. Big Data Technology: Amazon and Google is offering both IaaS and PaaS, while Salesforce is offering SaaS. Since 2006, Amazon is the leading IaaS cloud service with the current market share 27.5% by 2015 comparing with google’s 4% for percent market share. Amazon andShow MoreRelatedInformation Technology Service Sales Of Thailand2094 Words   |  9 Pagesexponentially globally as the following growth projections indicate (Patrizio 2014): Fig. 5 - Big data applications growth (Patrizio 2014) The main players in the big data market globally are; 1. IBM 2. HP 3. EMC 4. Teradata 5. Oracle 6. SAP 7. Microsoft 8. Amazon Web services 9. VMware, and 10. Google (Patrizio 2014) â€Æ' In a recent global survey of developing economies, respondents indicated main reason why companies adopt big data IT solutions are as follows (United Nations 2016): Fig. 6 - Global SurveyRead MoreQuestions On Online Storage Provider2264 Words   |  10 Pagessales, marketing, and technology platform to be able to deliver value in an enterprise B2B market. Gone are the days that the sales team could sit in the office to only answer eager SMBs and personal customers. Selling to enterprises requires a salesforce that understands the enterprise practices and is able to provide consultative sales. The culture of the company requires some restructuring too. Box.com’s challenge is to create an enterprise image without compromising the company’s start-up cultureRead MorePortfolio for Organizational Behavior17518 Words   |  71 Pagesthe article relating to one of the 8 topics along with summary amp; analysis. I tried to analyse the problems or challenges faced by the organisation in each of the article or video or movie and relate it to the concepts learned from the course. TABLE OF CONTENT 1. Psychological Contract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.1 Article- Pay-for-performance can be a minefield†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦3 2.2 Summary amp; Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 2. Perception And Attribution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesmain issues inï ¬â€šuencing the competitive position of a number of organisations in the same industry with a relatively short case. For a case that permits a more comprehensive industry analysis The Pharmaceutical Industry could be used. However, if the purpose is more focused – illustrating the use of ‘ï ¬ ve forces’ analysis – the TUI case study or Illustration 2.3 on The Steel Industry could be used. Some cases are written entirely from published sources but most have been prepared in cooperation withRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 Pages PART 2 Marketing Analysis 3 4 5 6 7 8 The marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER â€Å" Change is the only constant. 3 1 2 3 4 5 A. TOFFLER † The marketing environment LEARNING OBJECTIVES After reading this chapter, you should be able to: describeRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic and marketing analysis 2 Marketing auditing and the analysis of capability 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Learning objectives Introduction Reviewing marketing effectiveness The role of SWOT analysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of cost categories Marketing cost analysis: aims and methods An illustrationRead MoreProject Mgmt296381 Words   |  1186 PagesLeadership Chapter 2 Organization Strategy and Project Selection 1.4 Projects and programs (.2) 1.4.1 Managing the portfolio 1.4.3 Strategy and projects 2.3 Stakeholders and review boards 12.1 RFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure

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